GET TO KNOW A REVELER: CARMEN SAVAGE

Comment

GET TO KNOW A REVELER: CARMEN SAVAGE

IMG_0480.JPG

 

OFFICE MANAGER

Look out for Carmen’s smiling face at the Revel front desk! As our Office Manager, she is the glue that holds this agency together. Get to know more about Carmen Savage.
 

1. Are you a Springfield native, or a Springfield transplant?

I am a recent Springfield transplant.

 

2. What attracted you to the advertising field?

Most of my experience is actually in the animal field but I was ready to learn something new! I figured advertising was a good way to meet local people and get to know the town.

 

3. What do you love most about your job?

I love the people I work with and the fact that each day is something different!

 

4. Do you have any office nicknames around the office?

Not that I know of…

 

5. How would your best friend describe you?

I think she would probably describe me as outgoing and likes to have fun! I am very adventurous and love trying new things.

 

6. Tell us a unique fact about yourself that few people would know.

I am adopted and have been blessed with the best family ever!

 

7. What food do you crave most?

Pizza - any kind, any time of day!

 

8. If you could learn to do anything, what would it be?

I would love to learn how to fly a plane!

 

9. What is your favorite book of all time?

I don’t have a specific, but I do love to read! I think mysteries and sci-fi would have to be my favorite genres.

 

10. Do you have any special (or strange) talents?

I’m pretty normal!

 

11. If you had to choose a theme song for your life, what would it be?

Friends Theme Song - my best friends and I decided this is perfect for us!

 

12. If you could meet anyone - living or dead - who would you choose?

I would love to meet Carrie Underwood. I grew up listening to her music and love all of her songs!

 

13. Leave us with your favorite quote

From my 3-year-old cousin - “You have to give it a try or you won’t know”

Comment

Marketing BITES

Comment

Marketing BITES

Thoughts on the Advertisements of Shark Week  

Every year, Shark Week makes splashes with new, innovative advertisements and exciting content. This year was special in particular because Discovery’s Shark Week celebrated their 30th Anniversary. As cable television’s longest running programming event, Shark Week knew that not only did the scheduled programs have to deliver, but so did the advertisements. Here are the ads that stood out to us the most.

 

SWEDISH FISH – It makes sense that a brand involving the word “fish” would decide to team up with Shark Week, but Swedish Fish went further with their advertisements than most. They released a humorous commercial that creatively showcased Swedish Fish minis and the tropical version of the snack. To expand the reach the brand had on its audience, Swedish Fish also created a mobile game, “Chomped”, and a sweepstakes giveaway that included a shark encounter in Oahu, Hawaii as the winning prize.

The link between Swedish Fish and the network is a great example of successful co-branding. Swedish Fish had their 75th anniversary this year and needed a fin-tastic summer event to celebrate, leading them to a partnership with Shark Week. The pair started to co-brand advertisements three months prior to the return of Shark Week, which is the earliest advertisements have ever aired for the event.

 

VINEYARD VINES – While Vineyard Vines didn’t have the first partnership with Shark Week of the 2018 season, some may argue it was the most meaningful. On the Vineyard Vines website, the CEOs of the company explain how one of their favorite movies about a shark was filmed on Martha’s Vineyard where they started Vineyard Vines. They felt it was a “no brainer” to partner with Discovery when the opportunity arose.

Vineyard Vines created limited-edition apparel for Shark Week including t-shirts, ballcaps, leather belts, bowties, flip-flops and a complete line of beach and swim-wear with Shark Week designs. A portion of the proceeds from their camo bikini and men’s camo board shorts will support OCEANA, an organization dedicated to ocean conservation. A collection anyone can wear with unique designs and proceeds that give back; we consider that a killer success.

shark_week_twitter.png
 

SHAQUILLE O'NEAL – While he’s not his own company (he might as well be), Shaq is known for his extreme height, basketball skills, regular appearance in commercials and his fear of sharks. Discovery approached Shaquille O’Neal to not only film a commercial promoting Shark Week, but to star in an episode-long special about Shark Week called, “Shaq Does Shark Week.”

Regardless of his imminent fear of the creatures, Shaq agreed to participate in an episode-long special where he swam underwater with sharks. Overall the decision to include Shaq in their promo video was bold, but it excited viewers in a different type of way and was a victory for Discovery.

 

DODGE – “All Roads Lead to Discovery on Shark Week, Powered by Dodge” was the phrase Dodge marketed during Shark Week. Their launched commercial drove home the point that sometimes, it’s best to stay out of the water and stick to the streets.

Instead of spending time in the ocean, people in the commercial get creative with an ‘Asphalt Party’ and surprise viewers with what they can recreate on the pavement. There’s a guy jet skiing in a portable swimming pool, a young girl building rock castles and even a snorkeler searching in a baby pool. This commercial sparked something different in the Shark Week promotions by urging people to stay safe and aware in a light-hearted and comedic way.

 

Even though Shark Week is over, the magic it brings every year is undeniable. All types of brands and companies team up to create a week-long event of excitement, awareness and interest. The ads this year were inventive and memorable. We’re already excited for #SharkWeek2019.

Comment

Get to Know a Reveler: Micha White

Comment

Get to Know a Reveler: Micha White

micha-white.png

Account Executive

As the newest AE to join Revel, Micha is already an integral part of the Accounts Department. Get to know the newest member of our team - Micha White!

1. Are you a Springfield native, or a Springfield transplant?

Springfield transplant. I’m from Mexico, Missouri, but have been in Springfield since 2011.

2. What attracted you to the advertising field?

I like the idea of mixing my love for people and relationships with my love of creativity and problem-solving. I think this field will be a perfect fit for me.

3. What do you love most about your job?

I love that every day is different!   

4. Do you have any office nicknames around the office?

Nope, no nicknames yet…

5. How would your best friend describe you?

Goofy, a little weird, smiles too much, laughs at bad jokes, obsessed with her dog.

6. Tell us a unique fact about yourself that few people would know. 

I’ve had two false teeth since early high school. I wish I could tell you it’s because of a sports injury or something else that sounds cool, but it’s hereditary! My mom and great uncle also have the same teeth missing.

7. What food do you crave most?

Anything sweet. I love dessert.

8. If you could learn to do anything, what would it be?

I’ve thought about signing up for dance classes at Savoy Ballroom before. I think learning how to dance would be a blast.

9. What is your favorite book of all time?

Anything that John Green has written.

10. Do you have any special (or strange) talents?

A commercial came out in 2003 for a flea and tick medicine called K9 Advantix. The commercial had a singing puppy and a catchy tune. I can still sing all the words to that commercial.

11. If you had to choose a theme song for your life, what would it be? 

"Sweet Disposition" by The Temper Trap

12. If you could meet anyone - living or dead - who would you choose?

I think hanging out with Taylor Swift would be fun. She has a cool pop phase going on right now, knows a lot of other people that I would be interested in meeting, and loves cats.  

13. The title of your personal autobiography would be

"How to Be Weird & Still Have Friends"

14. If Revel were an animal, what would it be and why?

I imagine it would be a cat… I know we’re a dog office, but hear me out. Cats have strong focus and determination, they’re smart and clever, they know how to relax, they celebrate their hard work, they’re more active in the evenings, and they’re independent.

15. Leave us with your favorite quote

"I am Beyoncé, always." — Michael Scott

Comment

Ten Years Makes a Difference - Marketing Edition

Comment

Ten Years Makes a Difference - Marketing Edition

Let's think back to what life looked like in 2008. People were wearing leggings as pants, the Giants won the SuperBowl and the Billboard charts had "Low" by Flo Rida as the hottest song of the year. Ten years later, leggings have been deemed "casual wear," the Giants are not winning a SuperBowl anytime soon and "Shawty had them Apple Bottom jeans (jeans), boots with the fur (with the fur)" is no longer the trigger to turn up the radio. A lot can change in 10 years and that includes the entire structure of marketing and advertising. As marketers, we must adapt to these new trends and new generations to keep our advertising tactics effective in 2018.

Shifting From Traditional to “Alternative” Media

In 2008, utilization of social media as an advertising tactic was still a trend of the foreseeable future. As time progressed, marketers began to realize that traditional media was no longer enough and that social media is a critical component for advertising campaigns and strategies. Sure, marketing was simpler in the fact that individuals only looked to a handful of media outlets for their information, but change in this day-and-age is inevitable and necessary. The understanding that it was incredibly important for businesses to have a strong social media presence meant marketing budgets were adjusted to incorporate social media advertising. It was projected in 2008, that interactive marketing, which accounted for only 8 percent of all ad spending, would eventually increase to 18 percent. While interactive marketing encompasses many new marketing channels, online video ads and all forms of social media, mobile marketing is the most highlighted. Remember in 2008 when smartphones were just starting to become “a thing?”. While a new fad then, smartphones are now household items consumers use constantly from checking the weather to asking Siri how to spell restaurant. (Does anyone spell this right on the first try?) All the emerging ideas then, are the status quo now, which proves how much can change with time. 

 

image2.jpeg

 

Engaging the Customer: How Small Changes Can Make All The Difference

2008 was the year of new emergences, including an extreme focus on social media and its potential. According to Smart Insights, as of now, over 80% of internet users own a smartphone, which means now more than ever, companies need to appeal to mobile devices and easy-to-use programs. Social media advertising is slowly becoming a company’s first choice over traditional methods, because businesses can see the positive effects of being able to have one-on-one conversations at any time and encourage customer/peer reviews. People can literally post anything on social media, from restaurant reviews to what their dog ate for breakfast. (We don't care that Spot loves green beans, Karen from Bookclub.) This provides businesses and consumers with constant access to feedback and opinions. In 2008, the use of different media outlets and marketing campaigns to bring together one cohesive message was still new, creating an exciting development stage for businesses. Nowadays, with social media being so advanced and prevalent, businesses have to constantly stay alert to trends, adapt and continuously fill the need for instant gratification that customers so desperately have. Businesses used to find humor in the thought of spending an ample amount of money on a social media manager, but now it is not only encouraged, it is a means of survival. 

 

Marketing Campaigns: From Then To Now

Circa 2008, advertisements were only filled with what society deemed "perfect" looking women which caused insecurities for women across the country.  Research showed that only 4 percent of women considered themselves “beautiful.” Around this time, Dove's "Choose Beautiful" campaign was launched, audiences were completely astounded with how real this message was and the outcome was overwhelmingly positive. Since this campaign, many companies have aimed to focus more on “untouched” and “unedited” photographs of models in their advertising. Aerie, an intimates brand branched off of American Eagle, prides themselves on using models of all sizes, colors and body types. While some companies aim to eliminate all "imperfections," Aerie embraces them and has focused on using unedited images to help promote body positivity. The Dove Campaign broke a lot of barriers. This paved the way for companies to utilize all types of women in their advertising, and for society to accept all types of women as beautiful.  

 

Impactful Differences

In our constantly growing society, change is not only predicted, but it is inevitable. Our culture has grown exponentially fast in the past 10 years with changing trends and adaptation to new forms of marketing (...and Drake has replaced Flo Rida). New tools are constantly emerging and old tools are evolving, which means companies have to shift their attention and resources to focus more and more time on keeping up and staying relevant. If we could have hopped in a time machine 10 years ago, we would have seen that online marketing has completely taken over, a consumer's mobile experience is everything, and creating a campaign that breaks the mold impacts not only the future of advertising but the evolution of our society. We probably also would have also seen that leggings are not pants and put on a pair of jeans. 


Need some help restructuring your marketing? We can help! Call 417.368.6966or email hello@reveladvertising.com

Comment

Get To Know a Reveler: Christian Young

Comment

Get To Know a Reveler: Christian Young

Digital Director

Christian brings a lot to the Revel table—digital expertise, a couple dogs, and expert movie opinions just to name a few. His always chill demeanor brings balance to the group and he’s our go-to IT guy. Get to know a very important member of our team, Christian!

1. Are you a Springfield native, or a Springfield transplant?

Springfield transplant for two years this November.

2. What attracted you to the advertising field?

I started out doing mostly film work; freelancing on short films and TV productions. Eventually I started doing more commercial work and realized I liked the challenge of trying to connect with an audience and deliver a message within 30 seconds. Now that’s sometimes down to 5 or 6 seconds, and the challenge is still just as fun.

3. What do you love most about your job?

I love the range of things I get to do on a daily basis. It is very rare for me that two days in a row are identical, and it lets me grow, stretch, create, and learn pretty constantly.

4. Do you have any office nicknames around the office?

“Hey You”

5. How would your best friend describe you?

"Who?"

6. Tell us a unique fact about yourself that few people would know. 

While having been in the hospital many, many times for many, many injuries, I have never broken a single bone.

7. What food do you crave most?

My grandmother’s rhubarb cobbler. She only makes it when she can get fresh rhubarb, and there’s something about it that isn’t quite like other rhubarb cobblers. I have the recipe, but it’s still not quite the same.

8. If you could learn to do anything, what would it be?

Sail. I would love to eventually own a boat and sail around all over the world.

9. What is your favorite book of all time?

Oof. This is not a fair question. I’m going to cheat and say the Gunslinger Saga from Stephen King. It still has one of the greatest openings of all time.

10. Do you have any special (or strange) talents?

I can identify any movie that I’ve seen with less than a minute of footage. Sometimes from just a single frame.

11. If you had to choose a theme song for your life, what would it be? 

“I Still Haven’t Found What I’m Looking For” by U2

12. If you could meet anyone - living or dead - who would you choose?

Alfred Hitchcock

13. The title of your personal autobiography would be

“Well, that didn’t go as f*@#cking planned.”

14. If Revel were an animal, what would it be and why?

A direwolf. Soft and cuddly and helpful and wonderful to have around, but don’t you dare cross its mama.

15. Leave us with your favorite quote

“Run like hell because you always need to. Laugh at everything; it’s always funny. Never cruel nor cowardly, and if you are always make amends. Never give up, never give in.”


Need some help with your digital presence or digital marketing? We can help! Call 417.368.6966 or email hello@reveladvertising.com

Comment