Get To Know A Reveler: Savannah

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Get To Know A Reveler: Savannah

MEET SAVANNAH MOORE (HOBBY LOBBY REWARDS MEMBER)

Marketing Intern

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Are you a Springfield native, or a Springfield transplant?

I'd consider myself a Springfield native. My roots are in Lebanon, Missouri. However, I grew up spending a lot of my time in Springfield. 

What attracted you to the advertising field?

I love the idea of branding. Crafting how you want others to view your company or self is a very unique and interesting field of work.

What do you love most about your job?

I love being in the know of what’s going on in Springfield, plus, the office environment at Revel is always fun. 

Do you have any office nicknames around the office?

Andrew (a fellow intern), is trying really hard to start “MO” derived from my last name. I’m not the biggest fan of it so I’m sure that will stick…

How would your best friend describe you?

I’d say most of my friends describe me as outgoing and goal-orientated. I could probably talk to a wall so I’m sure they would bring that up as well. I love people, adventure and having a good time. I’m also real goofy sometimes, so I guess it just depends on my mood. 

Tell us a unique fact about yourself that few people would know. 

Well, I love to travel which in hindsight may not be that unique, however, I have been to 5 out of the 7 continents before I was 21 (which I think is pretty neat.) My main goal is see all 7 before I turn 25. I also really love to run, I have ran in 5 different 5K’s and a half marathon, and I’m currently training for another half marathon coming up in November here in Springfield! I have two separate running goals; to run a marathon and to run a 5K in every state. 

What food do you crave most?

French fries in any shape or flavor. Those things are heavenly. 

If you could learn to do anything, what would it be?

I would learn either how to code a website or speak fluent Spanish.

What is your favorite book of all time?

I’m not sure I would qualify this as my favorite book of all time, but the book I’ve just recently read that I’ve applied to my life is,  Settle for More by Megyn Kelly. She’s quite frankly a badass. 

Do you have any special (or strange) talents?

I can pop my nose, and not in the make-believe way where you pretend you’re popping it, when in reality you’re actually thumbing your front teeth to make the noise. I found this out when someone was trying to trick via the “prank way” in middle school. So, I tried it and actually popped my nose. I’m pretty sure he is forever freaked out, but I learned I have a superpower, so I’d say it was a pretty successful day. 

If you had to choose a theme song for your life, what would it be? 

Wow, this is a lot of pressure. Part of me wants to think it would be  a hilarious, sarcastic song when in all honestly it would be something like “I lived” by One Republic. 

If you could meet anyone - living or dead - who would you choose?

I’d love to have dinner with Kelly Ripa. She does it all. She really has a certain charisma about her that I admire. I’d just love to talk with her about how she designed her life. 

The title of your personal autobiography would be

Life Happens

If Revel were an animal, what would it be and why?

A black lab. Trendy, friendly and always in style. 

Leave us with your favorite quote

Whatever you are, be a good one. - Abraham Lincoln 


Do you have a creative question for Savannah that wasn’t covered in our interview? Post it in the comments section below, or send a tweet @revelads and we’ll hit you back with an answer! Don’t forget to check out the other Revelers in our Get to Know a Reveler blog series!

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Top 5 Downtown Springfield Food Spots

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Top 5 Downtown Springfield Food Spots

There’s more to eat in Springfield, Missouri than Applebee’s. A crazy notion, sure. I mean who wouldn’t love to sit down with a nice half-priced appetizer while watching a midlife-crisis happen at the bar? We know there’s more out there and it’s time you’re filled in too. (No offense to Applebee’s. We’re big fans of their 2 for $20.) 

 

So, if you’re interested in upgrading your hometown food game, take a trip downtown and visit one of these 5 restaurants that we have (un)professionally critiqued ourselves! Added bonus: not only is their food freaking delicious, but their branding is on point as well. We’d be lying if we said that wasn't part of the reason we’re drawn to them! 

 

1. Black Sheep Burgers & Shakes

With it’s original location just off Walnut Street downtown, Black Sheep prides itself on its all-natural, hormone free beef patties, immediately fitting the bill for the foodie who prides themselves on trying to eat clean. On-top of all that, their portions are more than generous, so you may need to wear your stretchy pants. Because you aren’t just going to want to stop at a burger, you’ll want to go with one of their french-fry variations, and since you’re following our advice, you gotta run with the salt ‘n’ vinegar. If meat isn’t your thing, there are vegetarian options, salads and a great kid’s menu as well.  The cherry on top is their most prized drink — the boozy milkshake. If you’re looking for a first date location — you’re welcome.

@e_fit93

@e_fit93

2. PaPPo’s Pizza

“Where the hell can I get a good slice of pizza in Springfield?” 

This question that has gone through the minds of every local resident and we’re happy to announce the solution to your pizza-craving-needs. Gone are the days of greasy Dominos or Pizza Hut. Introducing a delicious gourmet pizza option in downtown Springfield—PaPPo’s Pizzeria. Bringing a fresh-take on pizza in the midwest, they serve hand-made pizza’s that don’t always suit the norms with unique takes such as breakfast pizza, chicken caesar-inspired pizza or even the award-winning steak pizza.  Located on East Walnut downtown, PaPPo’s provides an affordable, quality atmosphere sourced by a combination of friendly staff, killer music and an energetic crowd. They do a great job of creating a real brand experience each time you visit. Whether its a drunken late-night snack, or a weekend lunch with your family, Pappo’s will be your new go-to place for a slice of wonderful.

http://www.news-leader.com

http://www.news-leader.com

3. CIVIL Kitchen & Tap

Located in the heart of downtown Springfield overlooking park-square, CIVIL Kitchen & Tap provides you with an eclectic, made from scratch menu characterized by twisting classic mid-western foods to create a unique experience that you can’t find anywhere else. Along with the good-eat’s comes both indoor and outdoor seating options, allowing for a diverse and captivating downtown experience. If that didn’t sell you, arguably their most killer-feature is that they have 28 unique beers on tap, which is sure to attract any brew lovers attention. If beer isn’t quite your thing, they also provide hand crafted cocktails and a lengthy wine list all enabling your fun night out and groggy morning after… so drink up!

@wantyourhorror

@wantyourhorror

4. Gailey’s Breakfast Cafe

Bringing home the bacon with the number four spot is Gailey’s. The most important meal of the day deserves to be served right and thats exactly what you’ll get at Gailey’s. One of Springfield’s most popular breakfast locations, located (yet again) on Walnut, this breakfast establishment provides a relaxing local vibe that is backed by authentic, delicious food catered to a variety of tastes. If you’re caught waiting for your seat, there is a couch and bar seating available where you can enjoy both coffee and good company. If you’ve been searching for a new Sunday brunch spot, or maybe just a better #foodie picture of for your Instagram, look no further than Gailey’s!

@nativenomad9

@nativenomad9

5. Grad School

Finishing the list off with a classic for both college students and full-time residents alike. Grad School is a small, compact diner style eatery that primarily serves both classic and creative twists of American food. Famously known for their burgers and fries, Grad School is the go-to comfort food to console you if you fail your next accounting exam or for the celebration lunch. With their quick, friendly service and moderate pricing, this electric burger-joint will be sure to elevate your food-game from bachelor’s to master’s. 

@sethismusic

@sethismusic

Bon Apétite!


Did one of your food favorites miss the list? Drop a comment below and let us know which restaurant deserved a place on the podium!


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Ad Fails

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Ad Fails

As an advertising agency, we know the importance of attention to detail. It’s critical to have several sets of eyes preview and edit a piece before it goes in front of the masses. However sometimes, the biggest fail of all could be placement. Sometimes it’s how and where the ad was placed that generates the attention…and maybe not the kind you were expecting.  But is it a bad thing? What happens to all publicity is good publicity? We’ll let you be the judge. 

A simple google search on “Ad Fails” will generate thousands of results (and frankly a loss of productivity in our marketing department because they’re so damn funny) on some epic marketing fails. We’ve compiled a list of our favorites. 

(PSA: None of these came from Revel Advertising. Thank goodness.) 

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What would Mitchell’s mother say?

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Not everyone has a good sense of direction.

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AAHHHHHHH too many ways to spin this one…

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They might want to consider a steeper discount.

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BYOB?

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Truth in advertising.

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Tell that to the 20 somethings who have the Pumpkin Spiced Latte arrival on their calendar already.

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That's fair. 

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Words to live by.

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..............................

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…until it’s not.

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Wouldn't it be funny if the text response was: WE TOLD YOU NOT TO TEXT AND DRIVE! 

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Yves… more like yno?

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We know this isn’t really a fail. We just thought this play on words was hysterical and worthy of inclusion.

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10 Best Local Instagram Accounts

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10 Best Local Instagram Accounts

In a world of VSCO filters and aesthetically pleasing Instagram profiles, you will definitely find cutting edge profiles from Springfield, MO. With unique architecture, breathtaking scenery and fun hot spots, Springfield is the perfect subject for that trendy Instagram pic!

Quite a few people in 417-land have tapped into our local beauty and have the Instagram profiles to prove it. We’ve been hard at work creepin’ on our favorite local Instagrammers and we have it narrowed down to our top 10! Chances are you’ve heard of some of these accounts and now is the time to follow them!


@thejeffrose

Capturing the beauty of the Ozark Mountains.

Why we love it: Aesthetic af. With over 78,000 followers, Jeff’s pictures have captured the attention of people from all over the world. He does an outstanding job showing off the Ozark mountains, specifically northwestern Arkansas. Follow him to fill your feed full of jaw-dropping photos. 


@Kreativ31

Springfield’s very own Instagram celebrity. 

Why we love it: Kreativ31 is just as equally mysterious as he is familiar. His content is relatable and trendy and even with having followers from around the globe, his content all ties back to Springfield.


@LoveSpringfield

Display of Springfield’s culture.

Why we love it: Springfield CVB is everywhere, all the time. If there is an event in Springfield, they’re probably in attendance 9/10 times. They also do a fabulous job allowing local Springfieldians to take over the account in the #weekendtakeover series which gives us a look into the life of a fellow citizen!


@mothersbrewing

The best local brew.

Why we love it: We LOVE beer. Especially local beer. Mother’s Instagram keeps us excited about the brewery and what is happening behind the scenes. They demonstrate how they are so much more than a brewery… they are a world-class brand.

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@obelisk_home

Springfield’s very own interior design firm.

Why we love it: Get all the design tips you need from this local design firm. They have great taste and they lead the industry by providing insight on upcoming interior trends. They have everything you need to recreate your space in their downtown showroom, which is often featured on their Instagram page.  


@417mag

How to live the best possible life in the 417.

Why we love it: You can always turn to 417 Magazine to find out what’s going on locally. From highlights of local restaurants and attractions to hidden gems you’ve never heard of… leave it 417 to show you everything.


@thegoldengirlrumclub

Unique to Springfield, Golden Girl has made their mark downtown.

Why we love it: They are an excellent example of how one of Springfield’s favorite bars keeps people excited through Instagram. GG is the perfect place to geek out over awesome cocktails (with even better cups) and try to snap a trendy photo for your own gramming purposes.


@downtownsgf

It’s All Downtown!

Why we love it: The Downtown Association not only uses IG to show off what’s going on downtown but they also play a big part in planning events! Their account is your ultimate guide to all things downtown!


@springfield_cardinals

One word. Two syllables. Baseball.

Catching a Springfield Cardinals game is a 417-land summer essential. Can’t make it to Hammons Field? No problem…the Cards have an awesome Instagram account you can follow to keep up with the team and their success! Showing everything from game highlights to behind the scenes, you won’t miss a beat!

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@showmespringfieldmo

One stop shop to everything Springfield.

Why we love it: @showmespringfieldmo is a hodge podge of most of our favorite accounts. They have everything from downtown to new restaurants and local features like @Kreativ31. To really see everything Springfield has to offer, you’ll want to follow this account.


After looking through all of these Instagrams, it has definitely inspired our own gram. Follow @revelads on Instagram to see what we’re doing here and get a glimpse of #agencylife

What are some Instagram accounts that you love? Comment your feedback below!

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4 Examples of Great Digital Marketing in Springfield

By: Kyle Drenon

Kyle joins us on the Revel blog all the way from Primrose Street in Springfield. He is the Director of Marketing for Murney Associates and is absolutely killing it in the blog-world. Follow The Murney Blog here.


Digital life has really consumed us in a way that no other medium has. Social media specifically is perhaps the greatest innovation in communication since the printing press, due to its ability to connect us directly to the potential customer in a two-sided exchange. No other medium offers this kind of correspondence. No other medium offers as much access either.

The average person will spend more time on social media in their lifetime than they will eating or drinking according to a study by Social Media Today. That’s probably not overwhelmingly shocking if you’ve been around any living, breathing humans in the past 10 years or so. It takes what, three or four minutes to eat a meal? I mean, I barely get through the credits of a TV show. But scrolling through my Twitter feed to see all of Jeff Houghton’s one liners takes time (the guy is a one-liner machine). 

The importance of digital marketing is nothing new, but still so many companies have under utilized the medium or are trying to make it something it’s not. Treating social as a broadcast channel is a mistake. Speaking only about your inventory will bore your followers. Enhancing their use of the medium they’re on is the key to good digital marketing.

Here’s a few examples of companies who are doing it right in Springfield.

 Mother’s Brewing Video Shorts

Why it works: Have you seen them? They’re beautifully produced by Locke + Stache. They’re short enough to keep our brief attention spans and they’re intriguing. The use of a thematic storyline to coincide with the personality of the beer in question is a deft maneuver that leaves the viewer feeling connected to the product.  The concept of drinking a beer in the shower is not exactly the most glamorous proposition, but this video liberates inhibitions, which perfectly coincides with the product.

The Springfield News-Leader’s Captain Springfield Bracket

Why it works: Ok, if you paid attention to the tournament at all, you know I was a pretty big fan of it. The creators of the tournament have thrown me a little bit of shade in the past, asking if I was jealous of the idea. You’re damn right I am. This is local influencer targeting at its best. The Captain Springfield piece not only recognized locals for being cool, it also encouraged campaigning on the part of friends of the people selected. This idea is basically suggesting that readers provide free advertising for the piece, which normally wouldn’t get you very far, but in this case, it really worked. Congrats to the Captain, by the way.

Springfield CVB’s The Perfect Pie

Why it works: Because it’s interesting. I mean it’s an article about pizza. Many digital marketers will stress the importance of SEO as science and this is completely true. Search Engine Optimization is a legitimate science that is a vital part of a content marketing strategy.

BUT

If you make good assets on your site, people will pay attention. If you have assets on your site like this one, people will pay attention to what you do and they’ll visit you without going through SERPs (Search Engine Results Pages).

Hurt’s Donuts on Facebook

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Why it works: It’s too tough to pick one thing Hurt’s does correctly on Facebook. They are immensely clever in utilizing the medium itself. In the example above, they generated more than 18,000 comments by asking their fans to comment the word Duck until the manager of the page commented Goose. Now, that might not sound like much, but it spread the post to many of the connections the commenters have on Facebook at no cost to Hurt’s.

Another example is when Hurt’s asks people to comment with the @ symbol and a letter, then says the first person that pops up to be tagged has to buy you a donut. This also spreads out the post exponentially from Facebook’s lacking organic reach.

They’ve built their Facebook page to nearly 100,000 using these techniques. Understanding the medium is extremely important and these folks prove it everyday.  I guess McLuhan was right.

If all of this is giving you the sweats, don’t worry. There are plenty of places that can help you develop a strategy for your social media goals. One particular advertising agency comes to mind...


Are there any other businesses in Springfield you've noticed that are particularly on their digital A-game? Send us your thoughts in the comments below!

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