5 Content Tips for 2018

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5 Content Tips for 2018

 

The year is 2018: We can tell a robot to order us groceries while posting a picture of ourselves and watching a video on our watch. So needless to say, we’re exposed to a lot of content. Constantly. Until now, many content strategies have been centered around pushing content out and leaving consumers to interpret it as they will (hopefully the way you intended). However, recently, content has taken on a new role, and it’s important to adjust your content strategies to cut through the clutter. Here are some tips to keep in mind as you develop and adjust your content strategies to stay ahead.

 

1. Prioritize High-Quality Content

So, let’s recap. The year is 2018, and there’s no shortage of content in the near future. Many times it is because brands have focused on quantity over quality...and that’s just not going to fly anymore. People don’t have the time to absorb meaningless content. So if you push something out, make sure it’s worth their time. Old Navy is a great example. They may send an email a day, but to their defense, they’re sending coupons, alerting of sales and new releases, making the consumer a little less annoyed at the quantity because the quality they’re receiving is worth it to them.

 

2. Your Content Needs a Strategy

Creating high value content requires necessary planning and research in order for the resources to be used effectively. Invest the time in researching the type of content your audience wants to receive and then create a content calendar to ensure it’s created and deployed when it works for you.

 

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3. Target Effectively

This should be done during the strategy development phase, but it’s so important it deserves a little more attention.

Targeting your content effectively is one of the most difficult strategies that content marketers are faced with because you’re aiming for a moving target; what medium should I use? When should I post this?  The answers to these questions are always changing, so you must continually be paying attention to how your content is performing and how your audience is changing. Check your website analytics, the open rate on your emails, the insights on your social media posts—all of this will help you better target the right message, to the right people at the right time.

 

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4. Transparency is Essential

Nowadays, transparency in advertising is essential. If you’re not being transparent enough to your consumers, meaning you’re leaving content cloudy or open to misinterpretation, you’re going to leave consumers confused.

This is especially true nowadays, as calls for advertising transparency are at an all-time high, (thank you Facebook data scandal) so open up a little. The upfront truth goes a long way with consumers. Hopefully your business won’t be in this same boat, but take a page from Wells Fargo. They messed up, owned up to it and then put out a kick-ass marketing campaign that was the start of a new messaging campaign for them. Take a look on YouTube.

 

5. Keep With the Times

Lastly, as the years progress further, it’s only a matter of time before new content vessels make themselves known, like Amazon’s Alexa. When it started, it was just a really cool technology to help automate your life. Now, marketers are scrambling to effectively use this technology to gain sales. You don’t ever want to come in last in the race to win consumer’s attention. So “keep up with the times” as they say, stay relevant and take a chance. The beauty of content marketing is that you can always try something new—all it takes is a new idea.



Need some help with your content marketing strategy? We can help! Call 417.368.6966 or email hello@reveladvertising.com

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Get To Know a Reveler: Madison Kellerstrass

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Get To Know a Reveler: Madison Kellerstrass

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Social Media Intern

Revel is powered behind the scenes by a lot of coffee, snacks and interns. If you stop by the office this summer, you’ll likely be greeted by our latest Marketing Intern, Madison! Here’s a little more about Revel’s latest intern addition!

1. Are you a Springfield native, or a Springfield transplant?

I’m a Springfield native. I’ve grown up here my whole life and I’d like to leave and experience a new city after college...but my mom has a different view on that subject matter.

2. What attracted you to the advertising field?

I love constantly being on the go and the ever-changing culture of advertising. I also thoroughly enjoy people and after being at Revel for a few weeks makes me believe I’ve found the right career path. 

3. What do you love most about your job?

I love using a wide range of my skills like writing (which I really really love!), creating social media content, creative strategies and even problem-solving.  

4. Do you have any office nicknames around the office?

As of now, not yet, but I came in today with a pretty gnarly sunburn, so I’m waiting to see where that puts me. 

5. How would your best friend describe you?

This is coming from my friend, Mary James, so who knows what she’ll say.

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6. Tell us a unique fact about yourself that few people would know. 

I’m kind of an adrenaline junky.  Roller coasters, cliff jumping, riding on motorcycles (ask me about that one) and skydiving (hopefully in the near future. Surprise, Mom!) I love it all. 

7. What food do you crave most?

Sushi. All day every day. I’m also really into the plain raw fish, Nigiri, but that freaks a lot of people out.

8. If you could learn to do anything, what would it be?

I would love to fluently speak another language, maybe German or Chinese? I tried Rosetta Stone once and learned how to say milk in Chinese, so I’d say it was a good start. 

9. What is your favorite book of all time?

The Harry Potter series. It is truly amazing and I can’t get along with anyone who doesn’t agree with me. Sorry. 

10. Do you have any special (or strange) talents?

Surprisingly, I’m really good at knife throwing??? Yeah, I know that is odd, but it’s kinda cool. 

 

I also pride myself on being able to spell really well. Although I’m sure now that I said that, there’s going to be an error somewhere in this.  (Editor’s note: She did spell roller coaster incorrectly at first. ;) )

11. If you had to choose a theme song for your life, what would it be? 

Ideally it would be “Island in the Sun” by Weezer BUT realistically it would be “I’m Just a Kid” by Simple Plan. Maybe if I move to the beach I can make that first one come true. 

12. If you could meet anyone - living or dead - who would you choose?

Heath Ledger. He sadly isn’t with us anymore but I think he was incredibly talented and very wise. Plus, he’s pretty easy on the eyes.

13. The title of your personal autobiography would be

The Short Girl With Blonde Hair Who Was Always Identified As The Short Girl With Blonde Hair - A Memoir 

14. If Revel were an animal, what would it be and why?

Although this has already been said said, for sure a dog. If you block out the sounds of scratching paws and puppy whines, it is somewhat possible to get your work done around the office because there are dogs everywhere (haha.) But honestly, Revel is fun and has such a young spirit about the work they do and how they work together as a team. 

15. Leave us with your favorite quote

“I shouldn’t have said that. I should not have said that.” - Hagrid from Harry Potter 

 


Do you have a creative question for Madison that wasn’t covered in our interview? Post it in the comments section below, or send a tweet @revelads and we’ll hit you back with an answer. 

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Patience is Key: HQ Marketing Tactics are Paying Off

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Patience is Key: HQ Marketing Tactics are Paying Off

HQ Trivia Is Brilliant—Their Marketing Is No Different

If you haven’t heard of the live trivia phone app ‘HQ’ by now, we may ask you how you like living under that rock. However, if you’re ready to enjoy the post-stone-age lifestyle, we’ll fill you in on what exactly HQ is. Back in August 2017, HQ Trivia was released at no cost to iOS (and later Android) users. The premise is simple; everyday at an established time, players can participate at no cost in daily trivia games where they have the opportunity to win/split a select prize pool of actual money without any fine-print “catches” or exceptions.

The app took off in popularity, initially reaching an audience of hundreds and quickly soaring into the thousands as word-of-mouth marketing took over and friends urged collaboration all in the hopes of banking on the sweet, sweet monetary victory. Initially, the prize pool was set at $500, but due to the volume of players, the prize pool has been raised to $5,000 twice a day, everyday.

Reinventing the Market

It’s no question that HQ was a rapid success, however, what many people did question was how the people operating the app were able to create and maintain a dynamic server, capable of hosting hundreds of thousands (now millions) of people each day AND supplying a payout to players on top of employee expenses.

The answer: angel investors. HQ was created by Rus Yusopov and Colin Kroll, the same people behind the once popular social media outlet Vine. Their previous success helped secure large investments that carried them through for months, but investments can only last so long. So, the question remained; how will HQ inevitably incorporate a profitable marketing strategy that doesn’t turn consumers away from the product?

 

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Let The Consumers Work For Them

Part of the marketing success behind HQ trivia was how they put their faith in their product and patiently trusted the process of word of mouth advertising. They didn’t pour money into TV spots, create an impressively expensive billboard campaign in the middle of Times Square in New York City or run a ton of social ads. Even though when they started, the prize money was small, money gets people’s attention and who wouldn’t want to earn a few extra bucks with no catch just by playing trivia? So all it took was the first batch of winners sharing their “winning moment” videos on Twitter for the HQ word to spread like a wildfire. This meant there was no need for them to spend their investment money on advertising. After all, they had a lot of other things to worry about; like building an infrastructure that was capable of handling hundreds of thousands of people at one time.

Proving Their Worth

Within three months, HQ Trivia had broke 1 million players in a single session. Impressive as it was, brands were still hesitant about using the app to promote themselves. It is uncharted territory, and in regards to brand reputation, uncharted territory can be quite dangerous. What made HQ Trivia especially risky was early dramatic flair from their founders. Early on, they threatened to fire the crowd-favorite host, Scott, for talking to the media about the app post-launch. After what one can assume was a little internal soul-searching, they came out of that scandal relatively unscathed and were back to entertaining millions daily. Celebrities even posted when they were playing the game. (Talk about free publicity!)  This lead to a golden opportunity for HQ Trivia to have celebrity guest hosts, like Jimmy Kimmel, which drew in an even bigger crowd than usual.

Choosing the Right Time for Paid Promotions

Cut to March of 2018, seven months after HQ Trivia’s launch, brands finally seemed to peep out of their rabbit hole to give it a shot. The first brand to give HQ Trivia a shot was none other than the athletic wear titan, Nike. On March 26th, Nike sponsored a surprise HQ Trivia game for a shared $100,000 prize that aligned with their annual Air Max Day. Additionally, Nike gave away 100 pairs of sneakers during the game to commemorate the date when the shoes first debuted on March 26, 1987.

The same month, Warner Bros. made a deal with HQ Trivia valued at $3 million to promote the (then) upcoming “Ready Player One” movie. This offered a prize of $250,000 for players, and notably launched the day before the movie’s premiere.

The founders made it clear that the ads wouldn’t be your every day type advertising. That is a huge part of their marketing success. In 2018, it’s quite easy for us to record our favorite shows and skip through the commercials, but with HQ Trivia, you’re locked into the experience and you need to be paying attention if you want to win. It’s a win for the brand, and it’s a win for the consumers.

Time to Win Some Money!

As marketers (and money-dependent humans) we love everything about this ingenious app. We’d keep going on about it, but an HQ Trivia game is about to start, we’ll see you in-game!

 



To learn more about how Revel can help you with your advertising ventures, call 417.368.6966 or email hello@reveladvertising.com

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Get To Know A Reveler: Andrew

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Get To Know A Reveler: Andrew

MEET ANDREW KUT

Content Intern

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Are you a Springfield native, or a Springfield transplant?

I’m a Springfield transplant. Begrudgingly taken from Calgary, Alberta my freshman year of high school. (Thanks, Mom, I know you’re reading this.) I have grown to like Springfield quite a bit! At the very least, it’s warmer. 

What attracted you to the advertising field?

I really enjoy the diversity and concurrent evolution of trends and advertisements themselves. Everything is always shifting around, which makes for a lively job! 

What do you love most about your job?

I enjoy any chance I get to write content, especially when it pertains to the Revel blog! Writing is my passion, and the Revel blog is a good outlet for my inescapable sarcasm.

Do you have any office nicknames around the office?

Intern 3 (self declared).

How would your best friend describe you?

The only person I have met that has ever matched my intense level of sarcasm and dryness - Liora Fishman. 

When asked, “How would you describe me?”:

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Tell us a unique fact about yourself that few people would know. 

I’m a huge World of Warcraft nerd and it’s about time the public knew. 

What food do you crave most?

I have a purely spaghetti diet at the moment. Once I have a full-time job I will allow my body to have cravings, but for now it’s all tomato sauce all the time. 

If you could learn to do anything, what would it be?

I’ve always wanted to try MMA to help contain my Napoleon complex. 

What is your favorite book of all time?

It’s a tossup between All Quiet Along the Western Front and The Catcher in the Rye.  

Do you have any special (or strange) talents?

Sometimes I’ll text the entire lyrical transcript of “Landslide” by Fleetwood Mac to my friends. Not really a talent, but it’s pretty annoying.

I also play hockey, but as a Canadian that was part of the by-law.  

If you had to choose a theme song for your life, what would it be? 

“The Black Parade” by My Chemical Romance, strictly because it is the best song of all time. 

If you could meet anyone - living or dead - who would you choose?

Beck Bennett from SNL/sketch comedy group GoodNeighborStuff. He’s my comedy role model and we share the same body type, which does in fact matter. 

The title of your personal autobiography would be

The Man Puberty Half-Assed 

If Revel were an animal, what would it be and why?

A dog, because let’s face it, if we weren’t an advertising agency we would be a kennel. But who doesn’t love dogs?   

Leave us with your favorite quote

“If you follow your passions, you’ll never work a day in your life.” - Tony Bennett


Do you have a creative question for Andrew that wasn’t covered in our interview? Post it in the comments section below, or send a tweet @revelads and we’ll hit you back with an answer! Don’t forget to check out the other Revelers in our Get to Know a Reveler blog series!

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How Big Brands Can Utilize Amazon's Alexa

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How Big Brands Can Utilize Amazon's Alexa

Marketing Amazon's Alexa

To some, Amazon’s Alexa has become such a consistent part of everyday life that it’s like having a know-it-all roommate that you can actually put up with and knows like everything. To others, Alexa may seem like a rather frightening voice-activated robot who makes you feel like you’re never really alone and is an invasion to your most private moments. But she can tell us how to spell jalapeño and freestyle rap if she’s asked, so sometimes you have to take the good with the bad. 

  The Amazon Echo and Echo Dot.

The Amazon Echo and Echo Dot.

So with everything up-and-coming, we find ourselves asking, when will brands take hold of this and invade this technology with advertising? According to data from Consumer Intelligence Research Partners, Alexa and Google Home have sold a combined 27 million devices in the United States. Honestly, we are not totally shocked by these numbers. In this fast-paced, instant gratification world we live in, it was only a matter of time there was an advancement in technology to save us even more time.  More and more people are going to want to be a part of this technological wave, which means another opportunity for marketers to throw their creative minds at this to see how they can capitalize on this, without annoying consumers. It can’t be as simple as :15 ads. After all, nobody wants to hear a shampoo ad before Alexa answers your question about the weather. 

 

The Tech Wild-West

Voice-assisted technology is still working it’s way through the market, gaining popularity as people become more and more comfortable with the concept that they can now talk to their computer, and it will answer them with a sweet, robot voice. The marketing features of Alexa are certainly in it’s infancy stage, but marketers have begun to fuse their branding into voice optimization through programming “skills” into Amazon’s Echo (a popular product utilizing Alexa). Brands can build custom, cloud-based skills that act as a service that Alexa can then utilize if a user enables it via their mobile device application. Already, big name brands have begun to get their hands dirty with simple, yet useful skills.

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Revel's Top 3 Brand "Skills" 

Tide

Tide has been on our radar lately after their Super-Bowl commercial that essentially made every other ad a “Tide-ad.” They found a simple, but extremely useful skill to incorporate with Alexa. Tide has developed a skill that allows Alexa to give you step-by-step instructions on over 200 types of common stains through their skill rightfully named Tide - Stain Remover. Genius, right? As we’re scurrying to rinse and dab the coffee off our shirts, we could simply launch an Alexa app, hands-free, and go along with Tide’s expert opinion while we curse the world for ruining our favorite white shirt. Way to go Tide, you nailed it. 

 

Zyrtec

For our fellow allergy-sufferers out there, spring can be a real ass-kicker, and you’ll probably reach for the allergy medicine, Zyrtec, a time or two. For that reason, Zyrtec created a skill named, “Daily AllergyCast”. Since Alexa is connected directly to the internet, she is able to store information like your location’s weather, pollen levels, etc, which in turn allows Zyrtec’s skill to provide it’s personalized Allergy Impact score. This essentially stores relative data to the users allergy influencers and let’s them know how the daily environmental factors will hit them. This Alexa skill is extremely beneficial for the person who needs to pop allergy meds like Tic-Tacs during this time of year and is an awesome avenue for branding. Reminding consumers that they’ll need a Zyrtec today keeps people using it and allows the sales to keep flowing. 

 

Purina

For those of you who follow Revel’s Instagram, Twitter or Facebook, you know that pups are a big deal around here, so we are particularly interested in what skill Purina developed. Ask Purina is basically a tool to help people find the right dog for them. Alexa will respond to question’s like, “Tell me about dogs that are good with children, Tell me about dogs that don’t shed,” or “Find breeds that are good in apartments.” You might be thinking, I could just Google that. Yes, you’re absolutely right, but that’s not the point. The point is we now have a more tech-savvy, time-saving way to get our answers and kudos to Purina for giving it a go. 

And just for the hell of it; the Revel dogs, enjoy! 

 

What’s Next?

Well, there’s good news and bad news here. The good news is that we know the answer and the bad news is that the answer is….nobody knows. What we do know is that these smart brands are at the forefront for voice recognition software marketing, and their applications are generally useful, but is this the limitation of how these products will be used by brands? Will the voice-recognition product frenzy continue? Alexa, what do you think?


Revel specializes in developing marketing strategies for companies of all sizes. Have any questions on how we can help you develop your business’ marketing plan? Give us a call or shoot us an email, we’re ready to help! hello@reveladvertising.com

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