We've all been there. When you are trying to think of the perfect thing to text back to your friend, love interest, parent, etc. that will convey exactly how you are feeling/thinking and you draw a complete blank. Sometimes, words just aren't enough. Enter emojis.

These tiny graphics have quickly gained popularity among tech-savvy millennial phone users and are even picking up popularity with the "older" generations. Emojis allow us to communicate the facial expressions and emotions we would typically possess in a face-to-face conversation, but over the phone.

Emojis have the capabilities to bring an added sense of playfulness to everyday conversations. They work to lighten the tone of a text (Your turn to do the dishes! 😁).

They add a little flair to the end of a conversation or a mediocre tweet (🍩 worry, 🐝 happy). They can even replace our words altogether (😍😘😍😘😍).

Emojis are even beginning to present themselves as a growing opportunity for advertisers to engage the younger and more avid emoji users because they are an opportunity to show emotion and bring a casual, conversational approach to online marketing campaigns. Here are a few "best practices" in marketing with emojis:

  • Keep it simple. A few emojis can go a long way.
  • Take it out of context. While this isn't marketing, per se, Beyonce's "Drunk in Love" emoji video takes emojis outside of the normal text conversations and puts it to music. This stirred a lot of buzz both about the video and the song itself.
    🍸🍸🍸🍸🍸
    πŸ’‘β™‹οΈπŸ’˜
  • Tie it to emotion. EMOjis exist to convey EMOtion. PETA saw an opportunity to send their compelling message in a mobile campaign called "Beyond Words" and the results were incredible.

Long story short? Emojis are for everyone and all-in-all, we're big fans. We asked some members of the Revel team what their favorite emojis are, and well, some of them explain a lot.


Megan: πŸ‘Š πŸ˜‚ πŸ™Œ β˜•οΈ 🍌 πŸ“ 🍢 🍲 πŸ’ 🍭 🍝 🍷

Fist pump and praise hands are my favorite when I'm celebrating good news. Crying eyes are my fave when someone says something so funny that I would cry if I were with them or want them to feel like they said something hilarious. I have also been known to send every food emoji they have to Amanda when I'm hungry to tell her I'm ready for lunch....I'm not annoying.

Amanda:  πŸ˜ŠπŸ˜¬πŸ˜œ

I love all emojis, but as I look through some of my texts it seems that my most used, and therefore probably favorite emojis are the smiling face with smiling eyes, grinning face with smiling eyes, and the face with stuck out tongue and winking eye.

Hayley: πŸ’ƒπŸ˜πŸ™ŒπŸ˜‘πŸ’

I am a dedicated user of all emojis, but if I had to narrow it down, my favorite is the dancing flamenco girl – she's just so festive so I use her when I'm sent a text that sounds fun or if it is something exciting. I also use heart eyes and praise hands when I want to convey that I really like what the person texted me. I use the "meh" face and the hair flip girl somewhat often too if I'm feeling a little on the sassy side that day.

Nicole: πŸ˜‰πŸ˜Š

Not very profound reasons, but I like the winking face because I joke through text a lot so i end up using them often. i like the smiling face with smiling eyes because of the little blush marks on the cheeks.

Taylor: πŸ™ˆπŸ‘

These two are my favorite mostly because they are the emojis I feel come up the most in my conversations. I use the monkey when "oh no!" seems appropriate and the thumbs up is used as a "yay" or "good work."

Chris:

.... I don't really speak emoji (I'm 36) but this makes me happy

In west πŸŒ† πŸ‘Ά and πŸ‘¦
On the 🎑 was where I spent most of my β˜€
Chillin' out, maxin', relaxin' all πŸ†’
And all πŸ”« some πŸ€ outside of the 🏫

When a 🚢🚢 who were πŸ†™ to no good
Started makin' trouble in my 🏑 β›ͺ️ πŸ₯ πŸ‘ 🏠
I got in one lil' πŸ‘Š and my πŸ‘© got scared
She said, "you're movin' with your πŸ‘« in πŸ””πŸ’¨"

I whistled for a πŸš• and when it came near
The license plate said fresh and it had dice in the mirror
If anything πŸ‘¦ can say this πŸš– is rare
But I thought now forget it yo 🏠 to πŸ””πŸ’¨

I pulled up to the house about πŸ•– or πŸ•—
And I yelled to the πŸš–, 'yo 🏠, πŸ‘ƒ ya later'
πŸ‘¦ looked at my 🏰
I was finally there
To sit on my 🚽 as the πŸ‘‘ of πŸ””πŸ’¨

Also, in case anyone wanted to know, there was no data from the study on how often it is okay to use alcohol-related emojis... researching for a friend, of course. 🍸🍻🍷🍺🍹

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