We post and like photos, wish our friends happy birthday, make the occasional status update and scroll through our newsfeed to see which of our friends are engaged, on vacation, or sharing too much of their lives.

It is probably safe to say most of us are on Facebook a few times a day, just about everyday. With all that interaction, you would think people would notice if Facebook made a change to it’s brand, right? Actually, in the case of Facebook, not really. Some people just log in and go about their stalking without even noticing a change.  What is this change we’re speaking of?  Facebook has altered its logo, and although it is very subtle, it makes a big impact on the brand…whether you’ve noticed or not. 

For the people who were aware of the change, there are mixed reviews if it was positive or even necessary—take a look here

We asked the Revel creatives their opinion on the Facebook logo change-up and here is what they had to say:

Old Logo

Old Logo

New Logo

New Logo

Creative Director, Chris Jarratt said, “I liked the way the old “fa” created almost a ligature.”  (Translation for non-designers: that means two letters that form into one.) “I also preferred the double story style of the old “a” to the single story style of the new one.” 

“I really like how they kept the “k” the same in both versions,” said Amanda Smith, Art Director. “I do prefer how the angles are a bit more apparent in the original.” (For those of you without a designer’s eye, most of us don’t even see the angles she’s talking about. You’re not alone.)

Taylor Morris, Graphic Design Intern tossed in her thoughts as well. “The “b” has more of a curve in the updated logo and I like that. I also like the kerning in that version as well.” (Note: This is another design term meaning the spacing in between letters.)

Though these designers had a few preference changes, they all agreed that if they HAD to pick a favorite— Facebook logo #2 definitely gets the trophy. They like the lighter, more open typeface and the more modern look. They believe overall, the new wordmark fits better with the brand and matches the voice of the millennial generation.

Revel did its own simple refresh for one of our clients, Bryan Properties who owns Bear Village apartments. Here is the before and after:

Old Logo

Old Logo

New Logo

New Logo

The “BV” part of the logo did not change that drastically. We cleaned it up and made it feel more dimensional which is a little more interesting to look at. Knowing that college students referred to Bear Village as “BV”, we decided we didn’t want the “Bear Village” words to connect with the two letters. It is pretty typical in this texting-centered generation to shorten things up, so we just went with it. The font was changed to give it more of a collegiate feel to connect to Missouri State University and that’s also where the tag line “Where Bears Live” came in. (If you’re a true Bears fan, this one speaks right to the soul.) In the end, we developed a wordmark that could stand-alone and be recognizable.

Logos can be transformed with a few slight alterations and change the whole meaning and appearance of a brand. What do you think about the new Facebook logo? What about the Bear Village transformation? We’d love to hear your thoughts! 

If you think your logo needs a little creative spin, we’d love to help! Just give us a call at 417.368.6966 or drop us a line at howdy@reveladvertising.com.


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