Advertisers took us on a rollercoaster of emotions this year. We laughed, we cried, we were outraged–we did everything they wanted us to do. An advertisers job is to evoke emotion, start a discussion and get people to take notice. Most of the time, they want us to feel some sort of attachment to their message. Sometimes, they create something controversial—but that might be the point.

Here is a list of advertising campaigns that made a big impact in 2015. 

  1. Android – Friends Forever
    Animal? Check. Nostalgic music? Check. A message that tugs at the heart strings? Check.
  2. Budweiser –  “Lost Dog”
    The world is divided into two different types of people: People who watch the Super Bowl because they love football, and people who watch because of the commercials—commercials like this one. 
  3. Pandora – “The unique connection”
    If this doesn’t make you want to call your mommy, we don’t know what will!
  4. Carl’s Jr. – “All-Natural” Too Hot for TV Commercial
    When the second this ad was released, there were cries of sexism. "If you don't complain, I go to the head of marketing and say, 'What's wrong with our ads?'" CEO, Andrew Puzder said. "Those complaints aren't necessarily bad for us. What you look at is, you look at sales. And, our sales go up."
  5. Sport England – “This girl can”
    Millions of people who watched this video from their couch immediately got up and started to do push-ups. Man or woman.
  6. McDonald’s – “Carry On”
    What was intended to show McDonalds’ local community support turned into a massive “I’m not lovin’ it” rant across all social media outlets. People tweeted things like "The McDonald’s commercial that wants us to thank them for changing their signs during national tragedies is more tasteless than the McRib," Mike Polk, Jr. There was so much controversy around this ad, McDonald’s doesn’t even have it on their YouTube channel anymore.