The Revel Roundup - May/June 2018


The Revel Roundup - May/June 2018

 With the ever-changing marketing world, it’s important to keep up with the latest trends and stay on top of what is working and not working in the world of marketing and advertising. Blink once and everything can change, which is the beauty and also the demise of marketing. Summer 2018 has already had a lot of changes, with the constant social media updates being at the forefront. Also, let us not forget about the Laurel vs Yanny debate, which has personally left this agency divided. In this season’s roundup we’ll take a look at what marketing campaigns made a splash in May and June, any major changes in trends and other random updates and thoughts we’ve had the past couple of months.

What’s Trending in Marketing

  1. Podcasts - Podcasting is something that has not only started to gain popularity in the last five years, but has completely transformed the avenue in which companies speak to their audience. A chain of podcasts that was making (sound) waves in May/June of this year was Reply All by Gimlet. “A podcast about the internet” tackles relevant topics on internet culture, how people shape the internet and how the internet shapes people. We listened to some of the episodes to see what all the hype was about, and we can’t help but be hooked on some of their intuitive nuggets of information. If you have a free 40-60 minutes or so, it’s worth a listen!  

  2. YouTube - TrueView for Reach has been a recent addition to YouTube’s advertising options, there have been more claims of additional steps to protect its advertisers and creators from inappropriate content. TrueView focused more on ensuring advertisers were only paying for the part of the ad that the audience watched. In May 2018, YouTube increased staff to 10,000 so they could fulfill their promises to increase content moderation. Not only has YouTube used 2018 as a year for improvements, but they’ve bettered their business for the customers as well.

  3. Google - Infinite scrolling is a Google feature that has been in the works for quite a while, but around May 2018 it was finally introduced to the public. Infinite scrolling, only available in mobile search results, makes it easier to navigate through the Google search results. While it is not yet available to everyone, Google is working on expanding it to all users to ensure more efficient browsing.


Marketing Reports/Updates

  1. Pinterest - Celebrating the one-year anniversary of the debut of Pinterest Propel, Pinterest has some big changes coming. They’ve seen a 50 percent year-over-year increase in small business advertisers since launching Pinterest Propel. The feature, Promoted Pins, that was once only available in the United States, is also being made available to multiple other countries such as Australia, Canada, Ireland, New Zealand and the U.K. With all the new things happening, they hired a new global head of small business, Matt Hogle.

  2. Facebook - In an effort to give advertisers a more detailed look into their ad performance, Facebook launched two new metrics in their Video Retention Graph. Insights on ads will now be broken down by followers versus non-followers, audience demographics and zoom charts will also be added to get a closer look video on data. This will overall enable better targeting for marketers and determine which key moments in their video content affected viewership.

  3. Instagram - Nowadays on Instagram, just posting a plain ol’ photo is not enough. To keep up with the current trends, it is vital to incorporate movement, creativity and more innovative content to capture the audience. Instagram TV is the trendy, new feature that places Instagram Live Videos and videos in general in an easy-to-access place.  Cinemagraphs are also the latest of the motion trends, and these illusions are thumb-stopping. Others include boomerangs, Instagram stories and drone footage, which have been around for awhile now, but continue to prove to be effective in Instagram marketing.


Notable Marketing & Advertising Campaigns

  1. Nike and The World Cup - Nike used nostalgia was not only mixed with excitement around the World Cup to create an unforgettable ad campaign. Their campaign surrounding the World Cup in 1998 was not only successful, but extremely memorable. Fast forward 20 years and Nike decided to team up with Seleção to refurbish old content and make another significant ad campaign. The difference from 1998 to now is the overwhelming power social media has to project the ad across every area of the world. For Nike, the positive response has shown that revamping already successful content is indeed a smart move, and might be something to repeat in the future.

  2. Tic Tac - Since the interactive Snapchat games are taking over the apps, it was only fitting that Tic Tac, the iconic tiny breath mint, used the success of Snapchat to their advantage. While the release of their sugar-free Tic Tac Gum, occurring a couple of months ago, Tic Tac decided to launch a new social media campaign. They developed “Chew and Play” through Snapchat lenses, where users would mimic gum-chewing to avoid obstacles and advance in the game. This not only brought excitement around Tic Tac, but it revamped the release of their gum.

  3. Coca-Cola - With the recent meeting of U.S. President, Donald Trump, and the leader of North Korea, Kim Jong Un, Coca-Cola took it upon themselves to create a memorable advertisement to spread hope, peace, and understanding. Displayed in the Singapore Changi Airport and on social media, the ad showed a cartoon version of Trump and Kim walking to meet, followed with the trails of the iconic red and white “swoosh” of the brand’s logo. This not only aided in connecting opposing countries, but it showcased a positive in the meeting of the leaders.

These examples of recent success with marketing shows just how ever-changing society’s expectations are. To be on top and rise above the competitors, companies have to be innovative, think uniquely, and be ultimately relentless. Taking used content and making it new again, using intertwining passions to connect an audience, or simply releasing fresher content to excite customers can truly make all the difference. With this world constantly reaching new heights and craving more, it is vital that companies not only stay on top of the trends, but remain ahead of the “next big thing.”

Want to pick our brains about the next thing in marketing? We'd love to chat! Call 417.368.6966 or email


5 Content Tips for 2018


5 Content Tips for 2018


The year is 2018: We can tell a robot to order us groceries while posting a picture of ourselves and watching a video on our watch. So needless to say, we’re exposed to a lot of content. Constantly. Until now, many content strategies have been centered around pushing content out and leaving consumers to interpret it as they will (hopefully the way you intended). However, recently, content has taken on a new role, and it’s important to adjust your content strategies to cut through the clutter. Here are some tips to keep in mind as you develop and adjust your content strategies to stay ahead.


1. Prioritize High-Quality Content

So, let’s recap. The year is 2018, and there’s no shortage of content in the near future. Many times it is because brands have focused on quantity over quality...and that’s just not going to fly anymore. People don’t have the time to absorb meaningless content. So if you push something out, make sure it’s worth their time. Old Navy is a great example. They may send an email a day, but to their defense, they’re sending coupons, alerting of sales and new releases, making the consumer a little less annoyed at the quantity because the quality they’re receiving is worth it to them.


2. Your Content Needs a Strategy

Creating high value content requires necessary planning and research in order for the resources to be used effectively. Invest the time in researching the type of content your audience wants to receive and then create a content calendar to ensure it’s created and deployed when it works for you.



3. Target Effectively

This should be done during the strategy development phase, but it’s so important it deserves a little more attention.

Targeting your content effectively is one of the most difficult strategies that content marketers are faced with because you’re aiming for a moving target; what medium should I use? When should I post this?  The answers to these questions are always changing, so you must continually be paying attention to how your content is performing and how your audience is changing. Check your website analytics, the open rate on your emails, the insights on your social media posts—all of this will help you better target the right message, to the right people at the right time.



4. Transparency is Essential

Nowadays, transparency in advertising is essential. If you’re not being transparent enough to your consumers, meaning you’re leaving content cloudy or open to misinterpretation, you’re going to leave consumers confused.

This is especially true nowadays, as calls for advertising transparency are at an all-time high, (thank you Facebook data scandal) so open up a little. The upfront truth goes a long way with consumers. Hopefully your business won’t be in this same boat, but take a page from Wells Fargo. They messed up, owned up to it and then put out a kick-ass marketing campaign that was the start of a new messaging campaign for them. Take a look on YouTube.


5. Keep With the Times

Lastly, as the years progress further, it’s only a matter of time before new content vessels make themselves known, like Amazon’s Alexa. When it started, it was just a really cool technology to help automate your life. Now, marketers are scrambling to effectively use this technology to gain sales. You don’t ever want to come in last in the race to win consumer’s attention. So “keep up with the times” as they say, stay relevant and take a chance. The beauty of content marketing is that you can always try something new—all it takes is a new idea.

Need some help with your content marketing strategy? We can help! Call 417.368.6966 or email


Get To Know a Reveler: Madison Kellerstrass


Get To Know a Reveler: Madison Kellerstrass


Social Media Intern

Revel is powered behind the scenes by a lot of coffee, snacks and interns. If you stop by the office this summer, you’ll likely be greeted by our latest Marketing Intern, Madison! Here’s a little more about Revel’s latest intern addition!

1. Are you a Springfield native, or a Springfield transplant?

I’m a Springfield native. I’ve grown up here my whole life and I’d like to leave and experience a new city after college...but my mom has a different view on that subject matter.

2. What attracted you to the advertising field?

I love constantly being on the go and the ever-changing culture of advertising. I also thoroughly enjoy people and after being at Revel for a few weeks makes me believe I’ve found the right career path. 

3. What do you love most about your job?

I love using a wide range of my skills like writing (which I really really love!), creating social media content, creative strategies and even problem-solving.  

4. Do you have any office nicknames around the office?

As of now, not yet, but I came in today with a pretty gnarly sunburn, so I’m waiting to see where that puts me. 

5. How would your best friend describe you?

This is coming from my friend, Mary James, so who knows what she’ll say.

Image from iOS.jpg

6. Tell us a unique fact about yourself that few people would know. 

I’m kind of an adrenaline junky.  Roller coasters, cliff jumping, riding on motorcycles (ask me about that one) and skydiving (hopefully in the near future. Surprise, Mom!) I love it all. 

7. What food do you crave most?

Sushi. All day every day. I’m also really into the plain raw fish, Nigiri, but that freaks a lot of people out.

8. If you could learn to do anything, what would it be?

I would love to fluently speak another language, maybe German or Chinese? I tried Rosetta Stone once and learned how to say milk in Chinese, so I’d say it was a good start. 

9. What is your favorite book of all time?

The Harry Potter series. It is truly amazing and I can’t get along with anyone who doesn’t agree with me. Sorry. 

10. Do you have any special (or strange) talents?

Surprisingly, I’m really good at knife throwing??? Yeah, I know that is odd, but it’s kinda cool. 


I also pride myself on being able to spell really well. Although I’m sure now that I said that, there’s going to be an error somewhere in this.  (Editor’s note: She did spell roller coaster incorrectly at first. ;) )

11. If you had to choose a theme song for your life, what would it be? 

Ideally it would be “Island in the Sun” by Weezer BUT realistically it would be “I’m Just a Kid” by Simple Plan. Maybe if I move to the beach I can make that first one come true. 

12. If you could meet anyone - living or dead - who would you choose?

Heath Ledger. He sadly isn’t with us anymore but I think he was incredibly talented and very wise. Plus, he’s pretty easy on the eyes.

13. The title of your personal autobiography would be

The Short Girl With Blonde Hair Who Was Always Identified As The Short Girl With Blonde Hair - A Memoir 

14. If Revel were an animal, what would it be and why?

Although this has already been said said, for sure a dog. If you block out the sounds of scratching paws and puppy whines, it is somewhat possible to get your work done around the office because there are dogs everywhere (haha.) But honestly, Revel is fun and has such a young spirit about the work they do and how they work together as a team. 

15. Leave us with your favorite quote

“I shouldn’t have said that. I should not have said that.” - Hagrid from Harry Potter 


Do you have a creative question for Madison that wasn’t covered in our interview? Post it in the comments section below, or send a tweet @revelads and we’ll hit you back with an answer. 


Patience is Key: HQ Marketing Tactics are Paying Off


Patience is Key: HQ Marketing Tactics are Paying Off

HQ Trivia Is Brilliant—Their Marketing Is No Different

If you haven’t heard of the live trivia phone app ‘HQ’ by now, we may ask you how you like living under that rock. However, if you’re ready to enjoy the post-stone-age lifestyle, we’ll fill you in on what exactly HQ is. Back in August 2017, HQ Trivia was released at no cost to iOS (and later Android) users. The premise is simple; everyday at an established time, players can participate at no cost in daily trivia games where they have the opportunity to win/split a select prize pool of actual money without any fine-print “catches” or exceptions.

The app took off in popularity, initially reaching an audience of hundreds and quickly soaring into the thousands as word-of-mouth marketing took over and friends urged collaboration all in the hopes of banking on the sweet, sweet monetary victory. Initially, the prize pool was set at $500, but due to the volume of players, the prize pool has been raised to $5,000 twice a day, everyday.

Reinventing the Market

It’s no question that HQ was a rapid success, however, what many people did question was how the people operating the app were able to create and maintain a dynamic server, capable of hosting hundreds of thousands (now millions) of people each day AND supplying a payout to players on top of employee expenses.

The answer: angel investors. HQ was created by Rus Yusopov and Colin Kroll, the same people behind the once popular social media outlet Vine. Their previous success helped secure large investments that carried them through for months, but investments can only last so long. So, the question remained; how will HQ inevitably incorporate a profitable marketing strategy that doesn’t turn consumers away from the product?



Let The Consumers Work For Them

Part of the marketing success behind HQ trivia was how they put their faith in their product and patiently trusted the process of word of mouth advertising. They didn’t pour money into TV spots, create an impressively expensive billboard campaign in the middle of Times Square in New York City or run a ton of social ads. Even though when they started, the prize money was small, money gets people’s attention and who wouldn’t want to earn a few extra bucks with no catch just by playing trivia? So all it took was the first batch of winners sharing their “winning moment” videos on Twitter for the HQ word to spread like a wildfire. This meant there was no need for them to spend their investment money on advertising. After all, they had a lot of other things to worry about; like building an infrastructure that was capable of handling hundreds of thousands of people at one time.

Proving Their Worth

Within three months, HQ Trivia had broke 1 million players in a single session. Impressive as it was, brands were still hesitant about using the app to promote themselves. It is uncharted territory, and in regards to brand reputation, uncharted territory can be quite dangerous. What made HQ Trivia especially risky was early dramatic flair from their founders. Early on, they threatened to fire the crowd-favorite host, Scott, for talking to the media about the app post-launch. After what one can assume was a little internal soul-searching, they came out of that scandal relatively unscathed and were back to entertaining millions daily. Celebrities even posted when they were playing the game. (Talk about free publicity!)  This lead to a golden opportunity for HQ Trivia to have celebrity guest hosts, like Jimmy Kimmel, which drew in an even bigger crowd than usual.

Choosing the Right Time for Paid Promotions

Cut to March of 2018, seven months after HQ Trivia’s launch, brands finally seemed to peep out of their rabbit hole to give it a shot. The first brand to give HQ Trivia a shot was none other than the athletic wear titan, Nike. On March 26th, Nike sponsored a surprise HQ Trivia game for a shared $100,000 prize that aligned with their annual Air Max Day. Additionally, Nike gave away 100 pairs of sneakers during the game to commemorate the date when the shoes first debuted on March 26, 1987.

The same month, Warner Bros. made a deal with HQ Trivia valued at $3 million to promote the (then) upcoming “Ready Player One” movie. This offered a prize of $250,000 for players, and notably launched the day before the movie’s premiere.

The founders made it clear that the ads wouldn’t be your every day type advertising. That is a huge part of their marketing success. In 2018, it’s quite easy for us to record our favorite shows and skip through the commercials, but with HQ Trivia, you’re locked into the experience and you need to be paying attention if you want to win. It’s a win for the brand, and it’s a win for the consumers.

Time to Win Some Money!

As marketers (and money-dependent humans) we love everything about this ingenious app. We’d keep going on about it, but an HQ Trivia game is about to start, we’ll see you in-game!


To learn more about how Revel can help you with your advertising ventures, call 417.368.6966 or email


Get To Know A Reveler: Andrew


Get To Know A Reveler: Andrew


Content Intern


Are you a Springfield native, or a Springfield transplant?

I’m a Springfield transplant. Begrudgingly taken from Calgary, Alberta my freshman year of high school. (Thanks, Mom, I know you’re reading this.) I have grown to like Springfield quite a bit! At the very least, it’s warmer. 

What attracted you to the advertising field?

I really enjoy the diversity and concurrent evolution of trends and advertisements themselves. Everything is always shifting around, which makes for a lively job! 

What do you love most about your job?

I enjoy any chance I get to write content, especially when it pertains to the Revel blog! Writing is my passion, and the Revel blog is a good outlet for my inescapable sarcasm.

Do you have any office nicknames around the office?

Intern 3 (self declared).

How would your best friend describe you?

The only person I have met that has ever matched my intense level of sarcasm and dryness - Liora Fishman. 

When asked, “How would you describe me?”:


Tell us a unique fact about yourself that few people would know. 

I’m a huge World of Warcraft nerd and it’s about time the public knew. 

What food do you crave most?

I have a purely spaghetti diet at the moment. Once I have a full-time job I will allow my body to have cravings, but for now it’s all tomato sauce all the time. 

If you could learn to do anything, what would it be?

I’ve always wanted to try MMA to help contain my Napoleon complex. 

What is your favorite book of all time?

It’s a tossup between All Quiet Along the Western Front and The Catcher in the Rye.  

Do you have any special (or strange) talents?

Sometimes I’ll text the entire lyrical transcript of “Landslide” by Fleetwood Mac to my friends. Not really a talent, but it’s pretty annoying.

I also play hockey, but as a Canadian that was part of the by-law.  

If you had to choose a theme song for your life, what would it be? 

“The Black Parade” by My Chemical Romance, strictly because it is the best song of all time. 

If you could meet anyone - living or dead - who would you choose?

Beck Bennett from SNL/sketch comedy group GoodNeighborStuff. He’s my comedy role model and we share the same body type, which does in fact matter. 

The title of your personal autobiography would be

The Man Puberty Half-Assed 

If Revel were an animal, what would it be and why?

A dog, because let’s face it, if we weren’t an advertising agency we would be a kennel. But who doesn’t love dogs?   

Leave us with your favorite quote

“If you follow your passions, you’ll never work a day in your life.” - Tony Bennett

Do you have a creative question for Andrew that wasn’t covered in our interview? Post it in the comments section below, or send a tweet @revelads and we’ll hit you back with an answer! Don’t forget to check out the other Revelers in our Get to Know a Reveler blog series!