Who knew so much could go into one simple logo design? When evaluating your own logo, be sure to ask yourself these three questions:
- Does it reflect my brand’s values, principles, and personality?
- Will my audience perceive my brand accurately based on the current design elements (i.e. color choice, layered messaging, etc.)?
- Is it memorable?
Your logo can say a lot, or nothing at all. In a sea of sameness, let your logo be heard. So quit with the Wingdings already and give the Revel team a shout for your next logo consultation and design.
We want to know – what’s your favorite brand logo, and why? Share with us your thoughts in the comments section below.
Tostitos: The “T”s are two people sharing chips and salsa.
FedEx: Negative space between the “E” and “x” create an arrow that represents forward motion and efficiency.
Amazon: The arrow points from “A” to “Z”, representing the variety of product offerings. It’s also been designed to look like a smile, representing customer satisfaction.
Pinterest: The “P” is shaped like a pin, which is representative of user’s activity on their online boards.
Toblerone: The brand originated in Bern, Switzerland, aka “The City of Bears”. If you look closely, you’ll spot a bear hiding within the mountain.